Ideas for a more generous world
If the blog looked frozen this summer, the product was anything but. Here's an honest rundown of the fifty-plus improvements we shipped between June and September, from turning the AI on for every organization to making the money math accurate to the cent.
Zeffy's public feedback forum tells a clear story: nonprofits and donors are pushing back on the tip model. Here are the six most common complaints — and how we think about each one.
Most nonprofit platforms treat email as an afterthought — generic templates that undermine the trust you've spent years building. We built a unified design system for every email GiveLink sends, because every touchpoint is a brand moment.
We just launched docs.givelink.ai — an AI-native documentation site that sets a new standard for fundraising platform docs. Here's what makes it different.
We're launching a blog to share what we're building, why we're building it, and what we're learning along the way.
92% of nonprofits say they use AI. Only 7% report meaningful results. Here's what separates real AI fundraising tools from glorified autocomplete.
That 'free' fundraising platform isn't free. Here's how the tip model really works, what it costs your donors, and why transparent pricing raises more money.
The fundraising platform market is crowded and confusing. Here's a framework for evaluating what actually matters — pricing, features, AI, integrations, and data ownership.
Hidden fees erode donor confidence. Transparent pricing builds the kind of trust that keeps donors giving year after year. Here's the psychology and the math.
AI can handle routine stewardship tasks while keeping communications authentic. Here's how to automate the operational work without making donors feel like numbers.
The average nonprofit retains just 45% of donors year-over-year. Here are 12 proven strategies to keep your supporters giving — backed by data, not wishful thinking.
Giving Tuesday generates billions in donations — but the competition for attention is fierce. Here's how to stand out with pre-campaign planning, day-of tactics, and smart follow-up.
30% of annual giving happens in December, with 12% in the last three days. Here's a complete playbook for maximizing your year-end fundraising.