One-time donors see a no-pressure monthly option right after giving, failed renewals get rescued instead of quietly lapsing, and loyal monthly donors get a modest anniversary upgrade ask.
Monthly giving is the most valuable revenue a nonprofit has. Four new capabilities help you grow and protect it.
- A monthly option right after the gift. When a donor completes a one-time card donation, the thank-you page — hosted or embedded widget — offers a monthly gift at a friendly suggested amount, using the card already on file. One click, first charge in 30 days, and "No thanks" gets exactly the same visual weight as the accept button. No tips. No tricks.
- Repeat donors get a monthly invitation. A new play spots donors with a pattern of one-time gifts and proposes a monthly-giving ask at an amount grounded in their actual giving history — with cooldowns so nobody is asked twice in a season.
- Failed renewals get rescued, not ignored. When a monthly charge fails, GiveLink pauses fundraising appeals to that donor while the card retries, and creates a task for your team when a high-value gift needs a personal touch. You see the save; the donor never feels hounded.
- A full year of giving earns a thoughtful ask. After 12 successful monthly gifts, the agent suggests a modest increase — at least $5 or 15% — at most once per year, in suggest mode so you approve every ask.
Every play honors your per-play switches, suggest-vs-auto modes, and contact preferences. The conversion and anniversary plays ship off by default — turn them on from your agents dashboard when you're ready.